Digital Marketing Manager

Role:

Digital Marketing Manager

Location:

Bristol preferred, but can be home-based provided you can access our Bristol hub at least monthly

Type:

Permanent, 0.6 FTE

Starting date:

ASAP

Salary:

£30k-£35k, pro-rata

Term:

Permanent

Line Manager:

Head of Business Planning and Development

The opportunity:

Worktribe is a successful, friendly and fast-growing SaaS company providing a market-leading research and teaching platform for universities.

During this period of expansion and growth, we are recruiting a new Digital Marketing Manager to drive our marketing efforts forward. We are seeking an individual to further promote our platform and market-leading reputation in the UK higher education market.

Responsibilities will include the following:

  • Manage social media and other digital marketing initiatives
  • Create strategies and update digital marketing content that will support the organisation to achieve its aims as part of the overall marketing and sales plan
  • Create copy and material for a range of mediums including case studies, emails, social media, and press releases
  • Maintain and develop the company website
  • Produce valuable and engaging content for the website that attracts engaging new leads
  • Manage and review Worktribe’s Google Ads
  • SEO management and optimisation
  • Plan and implement multiple marketing initiatives across various platforms
  • Measure, analyse and report on campaigns against goals (KPIs)
  • Create graphics in line with the company goals and brand guidelines
  • Basic ad hoc editing of video content
  • Build and maintain good working relationships with Sales and Client Partnership teams to deliver on business objectives through effective content
  • Manage the transfer of leads to the sales team
  • Gather information about marketing activity and analytics and share internally

Required abilities:

  • Creative mindset
  • Bachelor’s degree (or equivalent) in Marketing or a related field
  • 2 or more years’ experience in a relevant marketing role
  • Track record of building brand awareness through content strategy
  • Significant experience in developing and implementing successful marketing campaigns over various mediums
  • Experience with marketing automation and CRM tools
  • Experience with WordPress, Google Analytics, Mailchimp
  • Experience in website, SEO, email marketing, social media, and other online marketing tools
  • Excellent time management skills and experience at juggling multiple objectives with effective prioritisation
  • Basic knowledge in graphic design
  • Strong analytical and interpretational skills
  • Team player
  • Strong written and oral communication skills
  • Keen eye for detail

Company benefits

  • Currently supporting a hybrid working environment
  • 5% pension contribution
  • Personal Development Plans (PDPs) with individual learning budgets
  • Latest tech equipment
  • Cycle-to-Work Scheme
  • Free office fruit
  • Team breakfasts & ad hoc social events
  • Regular staff events, get-togethers and celebrations
  • Access to Employee Assistance Programme (EAP) to support mental health
  • Free eye tests
  • Opportunity to volunteer and take part in fundraising events with our charity partner Frank Water

How to apply

Please email your CV to jobs@worktribe.com (reference: Digital Marketing Manager).

You should include a covering letter detailing how you are suitable for this role.  Please note that we are only accepting applications from candidates who have the Right to Work in the UK.

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

 

Note: This job description sets out key elements and responsibilities of the role and is not exhaustive nor constitutes a contract. Duties may be changed to meet changing needs or circumstances.

STRICTLY NO AGENCIES

Recruiters, please read our note for recruiters.

We are committed to equal opportunities

We are an equal opportunities employer and all applications will receive consideration without regard to colour, race, age, disability, religion, gender or sexual orientation. Our work connects diverse institutions and we want to reflect that in our workplace. We actively embrace people’s individual spirit and recognise that a diverse team makes a strong team.